Advertising legend and self-described "cultural provocateur" George Lois has 120 life lessons for you, provided that you have talent -- and $9.95. That's the price of his new book, Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential, published this month by Phaidon. The bullet-pointed bible tackles everything from design dogma (#19: You can be cautious or you can be creative, but there's no such thing as a cautious creative.) and career tips (#29: Your portfolio should ignite, provoke, shock, kick ass.) to handy habits (we learn in #65 that Lois seeks inspiration in weekly trips to New York's Metropolitan Museum of Art) and personal anecotes that feature cameos by the likes of Bob Dylan and Muhammad Ali. Now get back to work! Warns Lois, now 81, "If you don't burn out at the end of each day, you're a bum!"