Swiss style. International fun. That's the promise of Helveticards, a deck that plays it sleek with the help of Max Miedinger's famed typeface. The king, queen, and jack are dethroned (and defaced) by capital letters—K, Q, and J—while two corners of each card feature not numerals but words ("Five of Clubs"), a touch that creator Ryan Myers describes as "a tongue-in-cheek celebration of Bauhaus-style Swiss design." As for those that grumble about the cards' aesthetics trumping their functionality, the designer takes it all in stride. "Design for design's sake? Sure, to a certain extent," says Myers. "What isn't? If that weren’t the case, we'd all be driving tear-drop shaped cars. But, we appreciate individuality and beauty in color, texture and shape."