If you're feeling scrooge-y instead of festive, we'd like to suggest a little mood enhancement through advertising. Design firm zig has created a clever holiday campaign for IKEA Canada calculated to boost seasonal cheer … if not give you the sudden urge to buy low-cost Swedish furniture. A series of billboards and online banners spell out simple holiday greetings—such as joy, love and hope—with IKEA products. Each ad features a bird's-eye view of a room where the sofas, chairs, tables and other products become letters. And for lucky Toronto residents, zig created a 3D billboard with real furniture. Continuing education bonus: This being a Canadian campaign, the messages are in both English and French.
by Michelle Taute