In the course of working on projects for IBM, art director Sue Murphy was forever discovering graphic design gold in the company's deep archives. "Because of the nature of the Internet, not a lot of this is available easily online," notes Murphy, an art director at Oglivy & Mather in New York. "Or God forbid–hi res!" She is changing that with Good Design Is Good Business, a Tumblr that takes its name from a 1973 speech by Thomas Watson, Jr., IBM's second president. The online collection of posters, by the likes of Ogilvy, Paul Rand, and Carl De Torres, is sure to make you THINK.