While they try to seem provocative, most public service announcements are little more than strict school teachers in disguise. Don't smoke. Drink your milk. Drugs are bad. But a new 90-second piece on Myanmar, formerly Burma, takes an activist bent to spur aid after the recent cyclone. War planes drop their cargo over a spot on the map labeled Burma, but instead of bombs, gorgeous flowers fall from the plane and twirl to the ground. It's from MTV, Ogilvy & Mather Amsterdam, Shilo and The Burma Arts Board.
by Michelle Taute