Rebranding the Moulin Rouge

Rebranding a legend is never easy, particularly when that legend is a famed Parisian cabaret that has inspired everyone from Toulouse-Lautrec to Baz Luhrmann. But the John Brightman Agency was up to the challenge, and took on the project of rethinking the identity of the Moulin Rouge as a global brand on the eve of its 120th anniversary. The Paris-based agency has just revealed its new Moulin Rouge logos (one for licensing, one for corporate), and we're offering our most enthusiastic félicitations. They're the perfect mix of wit, whimsy, and windmill. And the logos are just the beginning. "We also worked on the foundations of a new artistic approach for Moulin Rouge visuals, campaigns, and publicity material which is to be developed very shortly," says François Gatault, a member of the Brightman team. The moral of this story: approach even the most daunting task with a can-can do spirit!