Neutra Face

What do you get when you combine Lady Gaga, a love for typography, and abundant facial hair? "Neutra Face," a design-minded music video that is racking up views on YouTube. The project, which hirsute creators Jason Kinney and Mark Searcy describe as "a bearded Poker Face parody" remakes Gaga's hit as an entertaining ode to Neutra, the popular sans-serif typeface. The video is a kind of tribute to a tribute, as House Industries created the Bauhaus-flavored typeface in homage to the midcentury architect Richard Neutra, whose name the company licensed. That detail may have escaped Kinney and Searcy. "'Neutra' is actually pronounced 'NOY-trah,'" they note on their YouTube page. "But that escaped our knowledge in the fits of fun we were having doing this project. Word."