Liquid Treat

Sign up!


The designer’s thirst-quencher served weekly

Mod TV

Magic Potion

Cool ideas & design solutions

Ever wonder what would have happened if Saul Bass had applied his graphic design talents to the small screen? Albert Exergian seems to have a pretty good idea. The Austrian designer combined his love for posters, modernism, and television to create Iconic TV, a series of mod posters that boils down popular TV shows to bold icons. The Sopranos is represented by an circular swatch of red-checked tablecloth, and Two a Half Men is a jazzy take on piano keys (two and a half of them), while lollipop-loving Kojak is symbolized by a simple ball and stick sucker. Some posters appear to have required more thinking than others. The X Files poster? A large "X." Archival prints of any of Exergian's 47 TV posters are available for purchase from online gallery Blanka. Just click through the swatches on the left to find your favorite.

Contact us


LiquidTreat is written by
Stephanie Murg,
co-editor, UnBeige

Marketplace