Covetable Camera

Industrial designer Marc Newson teamed with Pentax to create the K-01 camera, a 16-megapixel digital SLR hybrid that uses sleek interchangeable lenses (the world’s thinnest, according to the company). Envisioned with “clean and simple lines that create an elegant graphical composition,” the new model was developed in line with Newson’s design themes to be “timeless, trusty, and touchable,” which translates to features such as original-design push buttons and control levers, a mode dial and power switch in his beloved machined aluminum, and a rubberized grip. Newson’s touch extends to the product logo, camera strap, and start-up screen. We're partial to the white, but the K-01 is also available in basic black and bright yellow.