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Hipster Branding


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X marks the spot for Hipster Branding, a cheeky Tumblr that transforms familiar logos into cool, rugged, and/or retro marks that are ripe for screenprinting onto snugly fitting, artfully distressed black tees. The site prides itself on "holding up a mirror to the artsy community," offering reimagined logos for the likes of FedEx (crossed arrows and sans-serif caps), Adidas (whose trademark triple stripe gets a Saul Bass-style shake-up), and Kentucky Fried Chicken (Groucho glasses are involved). Think of this as our version of recommended reading for Wes Anderson's latest film, Moonrise Kingdom (out in wide release today), which is full of hand-drawn maps and eccentric boy scouts.