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Magic Potion

Cool ideas & design solutions

Wish there was a simpler way to sell your old stuff? Kick it to the Krrb, a new online classifieds platform that prides itself on being both "hyper-local" and "mega-global." Interactive agency Area 17 launched the site last year to facilitate local selling (and buying and trading) in the vast market for secondhand and vintage stuff, and has already attracted users in 704 cities and 65 countries. The design twist? The fledgling platform recently signed on its first major partner, Apartment Therapy, which now features Krrb-powered classifieds for everything from a "Mies van der Rohe-esque" chair to Morse code earrings. So is Krrb a Craiglist killer? "We're not looking to kill," say the founders with a wink, "just maim a little."