Get RIPT

In a world of shrinking attention spans and contracting markets, a new breed of e-commerce company is banking on the one-shot deal: Here today, gone tomorrow. One of our favorite newcomers to the fast-paced e-tail scene is RIPT Apparel, a Chicago-based online T-shirt shop that showcases one unique graphic T-shirt per day (yours for $10 plus $2.50 shipping in sizes ranging from small to 3XL) along with information about the artist behind the design. After 24 hours, each shirt "rests in peace forever," explains TJ Mapes, RIPT's Web director. Think of it as Threadless with ADD. Since the site's launch in June, we've been impressed by the diverse bunch of wearable graphics, including a Romanian illustrator's Frank Kline-y take on the Japanese flag, an aviating platypus, a killer popcorn popper, and robots -- lots and lots of robots.