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Gallery of Wrap Rage

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Cool ideas & design solutions

Package design can be like nuclear power or a pet chimpanzee: easy to take for granted until it goes terribly, terribly wrong. As Amazon.com strives to minimize both its environmental footprint and customer complaints, the online retailer has created “The Gallery of Wrap Rage,” a user-submitted collection of photos and videos that shine a light on aggravating packaging. Scroll through to see a baby in tears after a first run-in with twist ties, a couple of Spanish-speaking gentlemen struggling with cheese marked “abre facil” (easy open), and the meta-frustrating “Open-X,” a device designed to cut through plastic clamshell packaging that comes wrapped inside one.

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LiquidTreat is written by
Stephanie Murg,
co-editor, UnBeige

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