Greenwashing

Is it just us, or has every company suddenly joined the Sierra Club? The nonstop choruses of "We're green, too!" are making us want to see some official membership cards. Maybe that's not so realistic, but the folks over at PaperSpecs want to help us spot the faux greenies and make sure your clients aren't among them. Just sign up for the free webinar, "Greenwashing: Wringing Out the Truth," on October 30. It's a crash course in everything from greenwashing to third-party certification.

by Michelle Taute